Must My Wannabe Content Creator Friend Stop Exploiting Me for Content?

One Side: One Friend's Perspective

At times I'm recorded while I’m eating. It's jarring to spot myself on her social media – it feels like a jumpscare.

My best friend of a decade, she, calls herself the “creativity monarch”. It can be amusing for a short while, but it weighs on our relationship.

Being highly outgoing, she feels the need to record everything all the time. When we eat out, she says, “The camera eats first,” and snaps pictures with bright lighting, which makes me cringe. It's unpleasant when strangers see her posing or filming – I experience secondhand embarrassment. It also frustrates me because meals lose their warmth.

She's not quite an influencer yet, but she is aspiring to become one. She creates video blogs about living in our city, her daily routine, and her styling career. The material is quality, credit where it's due, but I don’t want to be involved. On occasion I'm captured while I’m eating, or simply tagging along. I’ll see myself on her Instagram afterwards, and it pops up like a jumpscare: I’ll have bare-faced, making a strange expression or be captured while eating. It’s uncomfortable.

Marielle also anticipates that I will to record her at inopportune moments. Sometimes I’ll be talking to someone else, or we're simply hanging out in the street. I feel like our bond has turned into me serving as her unpaid videographer. She could easily employ someone if she wanted professional shots. Upon mentioning my discomfort about this arrangement, she brushed it off. I've been invited to a couple of industry functions, which was nice, but that doesn’t make up for all the energy I spend helping her make content.

I appreciate that she has supported me with my design career, but I don’t want our friendship to become just a ledger of favours. I don't believe she's insincere or inauthentic, but sometimes I feel that if the camera is out, we will begin acting in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and record me smiling with another. It’s so silly. It's crucial her to recognize that our 10-year friendship still has limits. I enjoy spending time with her, but I also want to enjoy it without being filmed, altered, or posted for an audience. I am not a prop for her online persona.

The Other Side: Marielle

I want Beth to see that the content we make together can get us a foot in the door.

I love creating videos. It’s not just a hobby; it’s part of who I am. Creating videos and sharing my life online allows me to show my personality and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it’s smart to make money from your passions. I look up to people on TikTok who execute that aesthetic of casual, DIY film-making.

Creating content is my version of living actively: noticing the nuances, sharing them with an audience that appreciates the craft behind it. It's never my aim to make Beth uncomfortable. Bringing her to industry events was my way of sharing opportunities, giving her a opportunity to witness exclusive moments that could benefit her professional path too. That’s not leverage, it's simply being pragmatic.

I would take her to such functions even if she didn’t help me, but I desire her to see what the content we create together can get us: a foot in the door. I know not all people enjoys being on camera, but sometimes unplanned moments is what makes material genuine. Being recorded from time to time is an inherent aspect of being my friend. I'd remove anything she requested, but she has never asked yet.

I don't demand anyone to be my personal videographer, but companions support one another in minor capacities. I thought filming a short video now and then would be fun for Beth. Innovation flourishes in collaboration, and having Beth around makes projects lively and pleasurable. I never force her to participate in anything, and I would never intentionally embarrass her. But filming together occasionally is part of how I document our time together.

I value Beth’s friendship profoundly and don’t want making videos to come between us. I’m willing to find middle ground: like requesting permission before recording, and steering clear of shots that might make her uncomfortable.

This isn’t about control, it's regarding sharing my world while still respecting hers. Clearly content creation is not a replacement for genuine friendship: it's merely part of how I experience life and I desire her to be involved in a way that’s enjoyable for both of us.

The Jury: Public Sentiment

Is it right for her to stop recording herself and Beth when they are socializing?

There’s nothing more uncomfortable than having a companion point a camera at you. I get that it's her passion, but I wouldn't ask friends come to my workplace. Maybe she can find influencer friends to create content with. Given the dark, looming future of AI, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something professionally, you can’t ask your friends for assistance repeatedly, even if they have helped previously. While she enjoys shooting, that doesn't imply all those around her is willing material. She must to honor her friend's privacy.
Another reader, 26

She may enjoy making content and showing off her life online, but it isn't for everybody. It was kind she has helped her friend professionally, but she must to hear what Beth wants.
Emma, 27

It seems like you value each other, so cling to that and make sure it’s the priority in your friendship. Foster some real experiences, where genuine feelings are stored, not online archives. Even public figures who seem to share their worlds actually have more privacy than it seems.
One opinion, 53

She seems to be not fully engaged nor authentic when they're together – she's on the job. Both seem confused as to where the line is. The answer lies not in trying to change one another, but in each establishing defined boundaries around what feels acceptable to them and seeing if there is an mutually agreeable middle ground.
Barbara, 71

Now You Be the Judge

In an online poll: is Marielle over-exposing their bond?

Glenn Ho
Glenn Ho

A Canadian expat sharing her family's adventures in the Netherlands with humor and heart.